Backlinks are The key to Your Online Survival!

 Just a few years ago, search engine optimization (SEO) was all about keywords. Put a massive keyword phrase list on your homepage and your site would show up when that phrase was searched in Google. Since then, the search engines have gotten wise this tactic and it will get you banned. Through more detailed and precise algorithms, search engines have devised better ways to present the most relevant websites.

The Old, Build It and They Will Come Approach…Doesn’t work Anymore.

You can have the most beautiful site on the Internet….but that is not enough.  One way links and useful content are the Buzz words of the search engine world today!

Backlinks to Your Site:

A “backlink” is a one way link from a website that leads the reader back to your website.

Backlinks can be created in a few ways:

• A highlight link in the middle of an article.
• A resource box on the end of an article you have written.
• A link back to your site on a comment on a relevant blog.
• Bookmarks on social networks.

Backlinking is the life blood of your site.  Getting one way links back to your web site on popular and relevant sites is important, Google tags and records the actual phrase used in your link and uses this information in order to determine your page rankings.

   Quality VS. Quantity:

   The search engines assume that not all links are of equal weight, and a backlink from a popular site has more weight than a link from your best friends guestbook. So, having all your friends create links to your website from their sites might seem like a good idea, it won’t gain you many points with the search engines.

How to Get Backlinks from Other Sites to Your Website:

Article marketing is the most effective way to do this. Creating informative and unique content as re-printable articles is a very effective means of marketing your site. Publish an article of your own and a automatic link back to your website is then created in a resource box, an instant backlink.

The more articles you publish around the Web, the more highly relevant backlinks you gain over time. The search engines will take notice, and as they do, your page rank will climb. It’s that simple.