Archive for September, 2008
Is it possible that your web hosting company do something to your web pages and make Google not to crawl your web site? The hosting company do this because they want you to sign up for thier SEO service?
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When a user got his web hosting account with PHP and mySQL support, then he/she can easily do free programming and scripts so as to enjoy the benefit of their powerful combined capabilities.
Generally all the web hosting providers either paid or free always add some free pre-installed scripts to their customers in the way of guest books, counters and calendars. The users who are searching around can find out the toys and bells and whistles that they can install on their web pages including hundreds of scripts and applications. The user can set up one of dozens of forums, which they can choose from many image galleries and photo albums, and also can serve classified ads, offering auction listings and dating services - in brief just about everything the user can do on the Internet, and also about what he/she can do with a free PHP script from his/her web hosting provider.
There are many free services but one of the best free services to look for is Fantastico, which is a web-based script installer that allows user to add any of dozens of free goodies to his/her web site and that is just by a click of a mouse. If the web hosting provider offers Fantastico with its hosting accounts, user can get access to over a dozen different content management systems, half a dozen user forums, several different blog packages, shopping carts, including Zen Cart and OS Commerce, an easy FAQ maker and six different customer support options so as to enable user to offer help and support on his/her web site.
Two of the handiest types of free tools that many web hosting companies offer for free are:
Portals and Content Management Systems
They make easy for the user to add and remove pages and information to and from their web site. Most of them include modules that allows user to add discussion boards, shopping carts, polls and instant messaging, as well as user authentication and security to his/her web site easily. Mambo, Post-Nuke, Xoops and Drupal are among the content management systems that webhosting company are offering for free. All are open source software with a lot of user support beyond the support offered by user’s web hosting company. Thus there are always new modules and new tricks being offered for all of them.
Blogs
Blogs are online publishing tools by which the user can easily update their website whenever he/she wants. They automatically put the latest entries up and move older entries down in the reading queue. WordPress is one of the most commonly used, which many web hosting providers include as a free setup script with users web hosting account. Thus one should always try to avail all the perks being offered by the web host providers.
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Did you know that you can browse blogs and forums your target market reads for about an hour a week and be marketing your business? You can!
First, find blogs and forums that attract your target market. The topic should generally be related to your business in some way, but probably not published by a direct competitor. The objective in selecting these sites is that your actual or prospective customers are reading them on a regular basis.
Next, read through recent entries to find posts where you have something useful to add to the conversation - preferably on a topic that’s directly relevant to your business.
Your goal in your comments is to be as helpful as possible. You want to do more than add a comment just agreeing with someone else or making a generic comment. You want to use your business expertise to assist the readers. The benefit of doing this is that people reading these sites will begin to see you as knowledgeable in your area and may choose to check you out further.
When you add a comment to a blog post, you’ll have a hotlink on your name that points back to your site. Forums often allow you to create a signature containing your site address that’s automatically included at the end of each post you make. Not only do these links help readers find your site, they may also help you build additional links back to your site that search engines see and value.
The more links to your site that exist - especially from ‘popular’ sites - the better your organic (non-paid) search engine rankings will be.
Note that some blogs will have the ‘nofollow’ tag set on their comments. This tag tells search engine spiders not to give the commenter credit for the link to his site. Blog publishers do this to discourage spam comments that have only the goal of getting links back to a site and not providing anything of value to the websites they were posted to.
While adding quality comments to blogs not using the ‘nofollow’ tag will help you with both readers clicking through to your site as well as search engine rankings, you don’t need to avoid the blogs that do use this tag. As long as you’re adding valuable comments, readers will click through to your site, and that’s who you’re trying to attract, right?
Also, the ‘nofollow’ tag does not stop search engines from following the link, it just prevents any of the weight being carried from that page to the page it is linked to; the search engine spiders still do follow the links.
I use a tool called Comment Kahuna (http://www.commentkahuna.com/) to find relevant blog pages by using keywords I specify. It will show me which blogs use the ‘nofollow’ tag so I can decide whether or not to post comments to them or only to ones without it. I can specify the minimum page rank of each blog page and how many results I want.
Once the program returns the results, I can go to each page to decide if I want to add a comment. If so, the system will auto-fill my name, email address, and web site URL and I’m ready to add a comment. If not, I can tell the program to skip this blog and move on to the next one. I can stop at any time and the system can pick up where I left off next time.
The best part about this tool is that it’s free, so give it a try!
There’s another tool available for finding relevant blog pages, Fast Blog Finder (http://www.fastblogfinder.com). It’s features are similar to Comment Kahuna, but it adds a few, such as displaying the page rank of each domain and page found. You can download a free trial and upgrade to the Gold version if you like it.
For finding appropriate forum threads, I use another free tool called BotSurfer. With this tool, you must find a list of relevant forums and input their URLs into the tool. It will then find threads within these forums that contain the keywords you specify.
To find relevant forums, just go to Google or Yahoo and type in your keyword topic: Online forum + Keyword
You can find this tool at BotSurfer (http://www.articlemarketer.com/affiliate_forum3b.php). Check out the forum posting tutorial links at the left, too. While they’re oriented toward affiliates of Article Marketer, the principles are applicable to anyone wanting to use forums to attract visitors to her business.
It goes without saying (I hope!) that you shouldn’t post comments to blogs or forums that are just links to your site. They will be considered spam, almost certainly be removed, and may cause you to be banned from the site.
I put aside about an hour each week to comment on blogs and forums. You obviously could spend much, much more time doing this, but remember this is just one of your marketing strategies and don’t get too carried away!
Give this technique a whirl and over time you’ll see the results yourself.
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I have been searching for a good source/good seo consultant who can help me getting good rankings by getting more incoming links.
High PR links requires for 1 medical and 1 B2B site.
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Article marketing is the lowest form of SEO for a number of reasons, while many people will disagree with what I’m writing, the fact of the matter is that there are much better ways to obtain backlinks and the backlinks obtained will deliver much better results.
The primary reason so many people write articles today is to create backlinks to their websites or the websites they are optimising for clients.
This does work to a degree; however, it is really the lowest form of backlink you can obtain.
Search Engines base the way they rank a website on a number of factors, the first on the content the site has available and the second on how relevant the site may be.
If a site has many backlinks, search engines “Think” the site has a high relevancy and will rank it highly.
Unfortunately, many people doing SEO think that this all they have to do get their website to the top of the search engines is to obain as many backlinks as possible.
When they don’t see the results they expected they are flummoxed and can’t understand why their SEO efforts are not working.
The reason why this does not work is because search engines know that the backlinks are not of any quality and will not put any value on them when ranking a website.
Thus, the site will not rank highly.
To put it bluntly, article backlinks are in the most part rubbish, and hardly count for anything. Period.
To achieve a good raking in the Search Engine results you would need to write thousands and thousands of articles, if this was your main way of gaining backlinks.
There are much better ways of obtaining backlinks while trying to do SEO.
The most effective form of SEO is Viral Marketing also know as link baiting, this involves people linking to your website usually through their blogs.
The benefit of link baiting is that once it gets some momentum it will grow itself as opposed to writing articles and submitting them to say ten article directories.
While your article directories will only give you ten backlinks, people blogging about your site and the word spreading may give you over a hundred. The benefit is the backlinks also come from a variety servers as opposed to the same old ten article directory servers.
The search engines will rank your site much higher if your backlinks come from many places.
You can create a viral marketing campaign by getting in contact with individual bloggers and offering them your product for review. Once you get a number of positive reviews, word will spread and you will have a successful SEO backlink campaign. If you are too lazy to contact individual bloggers there are a number of sites out there where you can pay bloggers to blog about your site.
Always get them to include a backline back to your site though.
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