Here are 7 Good Reasons Why You Should Do Article Marketing:

1. Helps you become recognized as the subject matter expert. Writing articles on your topic gives the people an impression that you are an expert in the field. As a matter of fact, the more articles you’ve written on the same topic, the more you’ll be recognized as the expert or the go-to-person.

2. Gives your articles extra exposure. Publishing the articles on your blog ain’t going to produce huge results unless you have a constant stream of visitors to your site. Marketing your articles are just like placing your ads all over the ‘online’ walls - it increases the exposure of your articles and exponentially increases your results.

3. Article marketing equals free advertising. You trade quality content with the websites’ webspace. Article sites love accepting solid articles with quality content and they are willing to do so even if it means giving you more webspace for your articles. Think of it as a win-win situation.

4. Gains trust in your readers. Cover a range of sub-topics in your subject and through the sincerity and quality of your articles, your readers gradually develops a natural form of trust with you. They know you truly care for their success and they’ll be more willing to listen to what you have to offer.

5. Article marketing increases your link popularity. Think of the limitless number of websites your articles can submit to and you’ll imagine the amount of backlinks to your site. The more backlinks you receive, the higher perceived value your sites has as far as search engines are concerned. With more backlinks, your site will rank higher in search engines.

6. Article marketing has a lasting effect. Unlike most advertising methods, article marketing produces a lasting effect. A good example would be advertisements you see on the newspapers or the streets. The moment the advertisements are taken down, they cease to promote the service or product they serve.

Unlike those advertisments, site owners do not mind displaying your articles on their sites. They are like advertisements that once you put up, they last virtually forever.

You can also compare the About The Author Box, or The Resource Box, with the business card. When businessmen has negotiated, they give a business card for the future contacts. So whereever your article appears, it will carry The About The Author box and your name and your business link.

Putting together an effective internet marketing About The Author Box is simple, but needs some small, planned tricks to make money on the internet. Here are a few tips , which help you to take the power of these tiny, but important things.

1.The Internet Marketing About The Author Box Uses HTML Or Plain Text.

The choice between these two depends on the requirements of the article directories, where your submitter sends your article. All accept plain text version. Some receivers want both versions, some only HTML, some only plain text.

Those internet marketing article directories, which accept HTML content, accept HTML About The Author Box. The HTML Box is a grand way to make the reader quickly click the link and is surely more effective than the plain text version.

You see, small things have an enormous power in the internet marketing, like whether you have to copy the url from the About The Author Box and paste it into Google search bar before you can see the landing page. It is a long route.

The internet marketing article submitter will send only one version to the publisher, so the writer does not have to worry about the different Box versions. Just write the same information into the both box versions, if they are available.

2.An Effective Internet Marketing About The Author Box Text Is Short And Persuasive.

Most article publishers and readers prefer a short Box text, which has also better chances to get published in more places than a long one. An ideal length is under 300 characters including HTML tags, spaces and punctuation.

3.A Personal Touch Is The Most Effective.

First, include your name into The About The Author Box. That is a great way thinking the brand building. And your readers see that there is a human being behind this internet marketing article. They want to buy from you, which is the condition to make money on the internet.

The personalization of the internet marketing brings the benefit that people learn to know you and trust you. You see, when about 5 contacts are needed before a single person starts to trust and buy, the About The Author Box with your name in every internet marketing article box is a great way to get this needed repetition. Soon you will be seen an expert.

4.Get Huge Amount Of Internet Marketing Backlinks.

You can tie the name you got to some good targeted traffic to your web site. The Box must include the full url of your landing page also in the plain text version. Many content management systems used by editors and publishers will automatically convert them into clickable links. Bonus!

5.Make It Googlicious.

You can use different anchor texts in different internet marketing articles, This brings you a chance to rank high in the search engine search results with several keywords, which brings more targeted traffic, free and residually.

6. Keep The Focus.

Some submitters accept even three links, but before you get excited about this possibility think about the reader reaction, when he ponders which link he will click. I am afraid he will be confused, so I prefer only one link.

The internet marketing About The Author Box needs planning and thinking. When it is in the article end, it solves whether your contact with the reader goes on, so write it with an enthusiastic style and you will win. Just Do It.

How much would you pay for a system that would literally explode both your traffic and your backlinks? What if I said you could actually implement the system without spending a penny?

Viral marketing is about getting others to spread your message for you. It works on the same principal as pyramid spelling! For example, you tell two people about your offer, and those two people each tell another two people and so it goes on. You only spoke to two people, but within a very short space of time hundreds of people know about your offer!

We’d all like a marketing system that worked in that way wouldn’t we?

Usually for a piece of content or a product to go viral, one of two things needs to happen:

Your content or product needs to be so unique or funny that people see it and automatically feel the urge to tell their friends or list about it

Or

You need to provide an “incentive” for your visitors to tell others about it!

In the first scenario, where no incentive is required, you can expect the viral process to happen rapidly, in some cases thousands of visitors can be generated in hours.

In the second scenario, the manufactured traffic won’t come as fast, but never the less, it will come, and keep coming for a long time. Even with scenario two, your content needs to be good, and in particular your incentive that promotes the viral behaviour needs to be of real value!

Setting up an affiliate scheme for your product and then offering high commissions to the top players in your niche is one form of viral incentive. Another is to give away rebrandable ebooks and software. Another is to use a tell-a-friend script with the offer of a reward for people who “tell their friends”.

Now for the secret tactic that I promised you in the title, it’s a tactic I use and it works!

What about offering your visitor a free gift in return for a link on a page of their site? Sounds ok, but not that viral?

Well think about it for a moment. You get backlinks, and the backlinks improve your rankings. Improved rankings bring you more traffic. The additional traffic generates more backlinks, which lead to even better rankings and even more traffic!

Now do you see the viral potential? This is a little used viral tactic that can bring big results.

I’ve presented the viral tactic above in it’s simplest form. Even in this form it can be highly effective, but with a simple “tweak” it can bring an avalanche of traffic quickly in addition to the traffic that comes from the improved rankings. All you need is to think big, and think viral.

Internet marketing covers a broad scope of online businesses. Below is a list of internet marketing business models:

* Pay per click advertising

* banner ads

* e-mail marketing

* affiliate marketing

* interactive advertising

* search engine marketing

* Blog marketing

* Article marketing

* forum marketing

* Niche marketing

Marketers would like to get the best ROI possible for their marketing investment. The fact is that marketing ROI is sometimes hard to track the penny.

Over 72% of the Internets search traffic is requested through Google. That being said, Internet marketing starts with Google and their search bots criteria for returning search engine results.

The popularity of your website is one major factor in how successful your marketing campaign will be. Whether you are marketing from other avenues such as Google Adwords or Adsense; when the individual pulls up your website, they will need to be interested in your content.

Pay per click can be tracked by conversion rate and other tracking tools provided by the advertising company.

Many companies specialize in implementing Internet marketing strategies and Search Engine Optimization services, which both are closely related. If you have a budget that will allow you to hire a marketing or SEO firm I suggest you do so because it will allow you to concentrate on your website content.

Since the first goal of marketing is to increase, the visibility of a product how you decide to do so is paramount.

I started with Google Adwords and made no money. Google Adwords for me was a pay per sale Internet marketing strategy in which I soon found I did not have all the information I needed to be successful.

I had an unfocused website with a theme but no valuable content. I researched how important website content was to marketing, and then a light went off. I began to not only focus my content but target my audience.

My Internet marketing research took me to several forums and expert SEO websites. To be a successful online marketer you have to learn how search engines evaluate website content. Search engine marketing plays a major role in website traffic generation.

Another important factor in marketing is generating backlinks to your website. Although backlinks or sometimes-called inlinks or inbound links are a form of Search Engine Optimization, it has a direct effect on marketing. Backlinks are the number of websites that have your URL listed within their content. Search Engines use this information to determine how popular your website is. The more popular your website is the better your chances of higher page rank. Create backlinks only to websites relevant to yours.

A popular high-ranking website will get more traffic, which will draw, in higher revenue from marketing campaigns.

I learned that Keyword and Keyword phrase search volume was not as important as quality themed content. Themed content includes but is not limited to keeping your entire site relevant to one topic. Straying away from your site theme can confuse search engine robots and visitors’ it could also effect how your website will be ranked with search engines’.

Search engine ranking plays an important role in Internet marketing but it is not the only factor to success. Google gives detailed instructions on their website on how to optimize for high page rank.

If your website is created from a broad keyword term or phrase, you will allow yourself the ability to create Niches out of subcategories of that term. The aforementioned will give you the ability to attract several segments of one broad market.

A website about Golf can set up a separate directory within the website that markets Golf clubs, Golf gloves, Golf shoes, etc.

Some people chose only to cover one segment or Niche (also known as Niche marketing).

Attempting to cover every segment of a keyword term or phrase can slowly allow a website authority status on a particular subject (as long as the content is of quality and the link structure is correct).

Email marketing explains is self-explanatory. Although it has been widely used for spam by those who obtain your email address without your consent email marketing is very effective when done properly.

Companies like Aweber communications inc. of Newton, PA allow its customers to set up email campaigns with verified opt-in. For instance; on our home page we offer you the opportunity to sign up to our newsletter, when you sign up you have opted in meaning you give us permission to send you email. Those on the email list have the opportunity to opt-out via a link that is attached to every email they receive. The cool thing about Aweber is that they make it easy for anyone with a website to setup an email campaign.

Through email marketing, you either are able to further your website marketing strategy by marketing products directly or by sending, them back to your website were you then market the product. I personally prefer the later…

Forum marketing is effective but does take some time as does most marketing strategies. With forum marketing you become a member to forums relevant to your website and participate with substantive posts as much as possible keeping your website link in your signature.

Forum marketing does two things; one, it can allow you to attract visitors to your website (if your posts lead them) and two, it creates backlinks when your URL is in your signature.

Viral marketing is exactly what it sounds like; a virus. It combines many types of marketing strategies such as video, banners ads, email, fax, pod cast, word of mouth, etc.

If you market anything long, enough you will become a viral marketer.

Article marketing does two things also, one creates an interest in your website and backlinks. On the other hand, if your articles are “garbage” then it will only create backlinks. Those that market via articles do so by writing about information relevant to their Internet business and submitting each article to as many article directories as possible. Many people search article directories for information of interest. Search engines also crawl article directories. It can take up to six months to see the results of article marketing campaigns.

Article marketing has been made easier with the numerous auto submission software on the market. Although there are many article databases that do not except articles from auto submitters there are still thousands that do.

It would be in every “webmasters’” best interest to ad article marketing to their marketing campaigns.

Although a combination of Internet marketing strategies are important to generate traffic to your website, once the search engines favor your website and your articles attract visitors, you will be able to market almost anything relevant to your website content.

Without a doubt getting high quality backlinks to your site is the backbone to search engine optimization. If you want to rank well in Google or any search engine you need quality websites linking to your website.

It tells the search engines that your site must be good if so many other websites are pointing to your site. Many internet marketers are beginning to understand that there is one type of link that is far better than any other type of backlink.

What type of backlinks you ask? Education backlinks better known as .edu backlinks.

Why do the search engines regard edu backlinks as the best on the internet? Great question. .edu backlinks are the most trusted links on the internet because they are from colleges and universities. In the mind of the search engine spiders an education website does not link to just any website, they only link to websites that really have something to offer.

There is a big problem with most education backlinks though. Most education websites now use the nofollow tag with any external link that goes away from their site. They know that there are people out there that will try and exploit their websites because they know that the links they provide to websites are the most powerful for the obvious reasons discussed above.

The nofollow tag basically tells the search engines not to count the backlink on the education website because they might be trying to exploit the education website. Now because of the nofollow tag that is used for most .edu backlinks most marketers don’t even bother with trying to get them anymore.

Believe it or not there are many edu websites that can give .edu backlinks to a website that do not use the nofollow tag, these are the websites that internet marketers can still use to gain some very big love the Google and the other search engines.

There are actually people on the internet that work with education websites that will help you get dofollow edu backlinks but it typically costs money for these backlinks. However it should be realized that the cost is normally worth it if used with a solid backliking strategy.

If you ever get the chance to get a dofollow edu backlink from an education website jump on it if you can afford it. It could make all the difference to your search engine optimization efforts.